Tanlla Rodriguez
Marketer and Service BDC Manager at Lexus of Kendall
"AI is transforming predictive analytics in digital marketing by allowing companies to see and analyze consumer data while it’s happening, this is allowing them to view trends that were not possible to been seen prior to this technology. This in terms, allows marketers to create campaigns that are more personalized and directly targeted to the right audience. This also allows them to predict consumer behavior more accurately, leading to higher conversion rates overall."
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