Heather LeVine

Founder of HL Digitial Marketing

"With AI growing at such rapid rates; the digital marketing and social media industry has had to adapt quickly; understanding how to utilize and manage AI. On a business standpoint, it allows brands to produce personalized and data-driven content with speed. On a marketer's standpoint, it helps us generate more engaging, relevant and effective content through analytics, while at the same time producing keyword strategies and scheduling tactics. AI tools are not only being used to create the content, but it’s also allowing real time optimization. This ensures content can resonate with a target audience and it drives conversions effectively." 

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