Anthony Miyazaki
Brand strategist and Marketing educator
"Although many marketers are embracing generative AI for market research and content creation, its true power is its contribution to automated interaction. Although we have had basic chatbots for a number of years, new AI models have significantly increased the humanlike feel of both written and spoken communication. Machine learning models focusing on numerical algorithms have been with us for years, but AI communication models are finally becoming sophisticated enough for marketers to use them to replace at least 90% of customer interactions. But before you think that this is such a terrible situation, consider the following. The benefit from AI communication models replacing the vast majority of customer interactions will be that it frees up more human communicators to work with the customer issues that need the type of engagement that AI cannot provide."
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